We are often asked this question and therefore I thought in this blog post I would give just a very brief description.
Although there are a wide variety of opinions on just exactly is Fair Trade because their is not a universally accepted definition, but basically Fair trade is coffee that is certified as having been produced and marketed to a stated set of standards.
Because of these standards, many customers are willing to pay a higher price when buying coffee with the fair trade certification logo or brand in the belief that, by doing so, they are helping farmers in the coffee producing countries get a better price for the coffee they grow.
